Hello! I am Mandy Choi.

I am a Toronto-based UX designer with over 12 years of experience in HTML/CSS and digital marketing. In my recent days, I’ve been working on designing conversational UX for generative AI chatbot powered by GPT, turning complex logic into interactions that feel natural to users.

I am one with great curiosity and constantly looking for new challenges and new things to learn. My latest interests include learning about product management, Figma dev mode and jiu-jitsu (grappling to be specific).

Feel free to drop me a line—I’m happy to have a coffee chat!

GenAI chatbot - CIBC

Conversational UX for a Generative AI chatbot powered by GPT and Azure AI Search

Local Reco

A passion project driven by my love for locally handmade goods.

Multiple Sclerosis Society of Canada - MS Walk

MS Walk is one of the largest Canada-wide signature events of MS Society of Canada.

MS Walk

Impact Report

Multiple Sclerosis Society of Canada 2020 Impact Report – Think digital first.

Impact Report

Branding

Freelance branding project for Centre for Immigrant & Community Services

CICS